Welcome To Golden Gate
We boost the health of your business by attracting and retaining more profitable (greater lifetime value) customers. We accomplish this with focus on your business’ lifeblood: your service or product(s). It is what you monetize in order to sustain and grow. Our approach is different: we look at critical functions as being cross-departmental – requiring more holistic solutions. Metrics like profit are influenced all across a company. So, effective solutions require a broader inter-departmental solution.
We develop multiple prescriptions (playbooks) that get implemented by departments at key touchpoints with your market. These playbooks distill the aligned strategy into actions executed by your departmental teams.
Our key levers are sales/channel, marketing, customer success/delivery and product management.
Product management is already often managed as a more holistic or matrixed role in organizations. This correctly responds to the need to impact all departments that influence the success of a product/service. But, more so today, marketing and customer service also need to become similarly matrixed in order to influence the buyer-to-customer process as a more integrated, aligned and impacted experience.